Last night we attended a great talk given by Amy Walters (political analyst for CNN) about the upcoming US elections and the ongoing democratic primaries. Because of recent private changes I got somehow involved into US politics. Even though I’m just an observer from outside, it’s interesting to watch the political process and how the political landscape of the US seems to change (oh, there it is, the “c” buzzword!) right now.
Anyways, I found especially one quote of Amy Walters interesting. The discussion was about how many people one politician attracts to come and fill up civic centers compared to the other. It’s often seen as indicator for popularity. But, as polls show, it’s not. At least the number of people going to civic centers doesn’t reflect the polls in any sense. It’s a matter of the target group: civic centers are filled up by the “rally people”. People who have time and money to go there.
It made me think about the hype around Web 2.0, the next big thing to generate millions page views and create so much more awareness about your product.
Most Web 2.0 services still only attract the “rally people”: people who have time to spend online and participate in whatsoever web service or people who are somehow professionally involved (mostly techies and PR guys). Or people who spend their saturday afternoons to write blog posts about themselves instead of doing their weekly grocery shopping.
I think all the countless Web 2.0 services, all the effort, still focuses on a very limited group of society.
Although it’s fascinating to see politicians heavily using Web 2.0, their real business, collecting votes, lies outside the web. That’s what polls teach us. The next president isn’t going to be elected by YouTube views, Facebook friends or Blog subscribers, but by real people with real issues they are concerned about.