My first thoughts were indeed Chiquita, Del Monte, or the like, and not that "other" fruit company, even though that is actually being shouted from the schema. How's that for someone who follows your blog (and many others through Planet Geospatial, I must admit that) for many years?
At least it shows that I'm not all impressed by the latest fad, unlike so many others, and I'm very proud of that :)