A good new reason to give Ask another try as search bar default: unlike most other search engines, Ask released a tool, called AskEraser, which allows users to delete their search histories entirely from Ask servers.
User privacy as PR campaign: I’m not sure if this will help Ask a lot since the average search engine user is not aware or simply does not care about left online traces.
However, in terms of user interface and smart features Ask is already my favorite search engine. The problem is that Google still returns better search results and eventually that’s what counts in search engine business. Otherwise the Ask logo would already have been set as default on my upper right corner too… [via NYT]
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