This is great news for simple location encoding formats: Google announced today native support for GeoRSS in the Google Maps API.
So to view a GeoRSS flavored feed in Google maps just type the URL into the Google Maps search field or add it as query parameter like this.
What’s next? Maybe GeoRSS feeds getting indexed for searches within Google Earth? Just imagine for a moment the amount of content you could access out of Google Earth…